Start your stationery biz

and build momentum for your brand.

Your complete roadmap to building a profitable wedding stationery business on Etsy, from start to finish in just 30 days.

Stop spinning your wheels when it comes to starting your business…

And swipe my exact roadmap for building a profitable and successful wedding stationery brand on Etsy

...so your business can run full steam ahead.

introducing

The Etsy School for Stationers: The only course that shows you how to sell a successful semi-custom wedding stationery collection on Etsy.

A fully comprehensive program for wedding stationery designers who are ready to get their name out there and finally start booking paying clients.

Listen.

Starting a wedding stationery business from scratch can be complicated, but Etsy makes it easier. And with my 30-day program, you can nail down your niche, start booking clients, and finally get your biz off the ground.*

*Inside this program, I’m going to give you all of my best strategies to building your wedding stationery business on Etsy.

Stationers, Calligraphers & Creatives

Through Etsy, I was able to get my name out there, quit my full time job, and generate a consistent income for my business.

...and there’s no reason that can’t happen for you, too.

With Etsy, you can…

✓ Bring clients to you–not the other way around. Etsy has a built-in audience of over 90+ million shoppers who are ready to buy.

✓ Get your business up and running quickly and efficiently–you don’t have to have a website, know code, or figure out how to register a domain. Instead, you can figure out those things later–when you have the time and money for it.

✓ Save time from trying to drum up excitement on social media–you don’t even need a social media presence to start making sales. (See point one–they have over 90+ million active shoppers right now.)

Let me help.

In The Etsy School for Stationers, I’ll show you exactly how to streamline your Etsy shop with a semi-custom wedding collection, so you can spend less time wondering what the next step is and actually start growing your business.

Hey, there! I’m Valerie–a coastal Alabama wife & mom of two, and I’ve spent the last decade of my life building a six-figure stationery brand.

I’m obsessed with helping stationers like you achieve success in their business through sharing a simple, step-by-step strategy, without the stress and overwhelm of figuring it all out on your own. 

I started Betty Lu Paperie on Etsy in 2013 with zero money for advertising, zero following, and zero business experience. Fast forward to today–after building both Etsy and my own website two successful revenue streams–I’m ready to spill the tea on all the things you need to start your stationery biz on Etsy.

the Etsy School for Stationers

Here’s What’s inside…

Prep

Design & Setup

Build a profitable foundation for your Etsy shop, so you can set yourself up for sustainable success. Including your full guide to set up your shop (step-by-step) and a free Etsy fees calculator, so you can determine whether or not you need to raise your prices.

Module 1

Create Your Collection

a.k.a. Your semi-custom wedding stationery collection. Stop creating a bunch of random products to sell and develop a product suite that attracts your ideal client. We’ll use my signature Hub & Spokes Model to fuel growth for your brand.

Module 2

Get Found on Etsy

Understand how to leverage search engine optimization for your shop, so you can actually get your products found in Etsy search. Plus, implement my entire Build a Better Shop System to help you maximize your sales.

Module 3

Profitable Pricing

Gain confidence in your pricing and develop a sustainable pricing system, so you can avoid devaluing your brand and running your business into the ground. Plus, gain access to my Plug-and-Play Pricing Calculator. 

Module 4

Project Management

Exactly how to manage multiple client projects and timelines for the flood of orders you’re going to receive, so you can establish a trustworthy and reputable brand of clients who can’t stop raving about you.

The Etsy School for Stationers arms you with my exact, no-fluff roadmap to building a profitable wedding stationery business on Etsy.

The Core Curriculum ($2,197 Value): Gain access to all four modules as soon as you sign up.

We’ll also have a live coaching call for those who enroll before November 21.

Plus! Enroll before 11/21 to gain access to early enrollment pricing.

  • Module 1: Create Your Collection

    Lesson 1: The Hub & Spokes Model. Your complete guide to starting a semi-custom wedding collection.

    Lesson 2: Stand Out on Etsy. Discover the one thing that will energize your Etsy shop and focus your efforts more than anything else you'll do. 

    Lesson 3: Leverage Your Uniqueness. Understand how your unique products and services fit into the Etsy marketplace.

    Lesson 4: Three Simple Ways to Drive More Traffic to Your Etsy shop. Essential steps you need to take to increase your shop views.

    Lesson 5: Build Momentum for your Etsy. A crucial Etsy shop strategy that’ll boost trust and sales.

  • Module 2: Get Found on Etsy

    Lesson 1: Think like a Shopper. Learn the basics of search engine optimization so you can uncover a strategic method for creating listing titles and tags.

    Lesson 2: Etsy Algorithm 101. Understand Etsy search and learn how to increase your product positioning.

    Lesson 3: Build a Better Shop System. Your 5-step checklist for creating an Etsy shop that converts into sales.

    Lesson 4: Craft a Listing that Converts. How to create a listing that gets found in Etsy search and attracts buyers.

    Lesson 5: Create High Converting Listing Descriptions. Write product descriptions that turn views into purchases.

  • Module 3: Pricing

    Lesson 1: Gain confidence in your pricing. Plus, I share exactly what I learned about premium pricing when I significantly raised my rates in 2020 during the pandemic. 

    Lesson 2: Pricing and Profitability as a Stationer. Learn the six components of my pricing structure, so you can set your prices with confidence and avoid losing money.

    Lesson 3: Plug and Play Pricing Calculator. Swipe my complete wedding stationery pricing system + my pricing calculator.

    Lesson 4: Wedding Invitation Pricing Setup on Etsy. Learn two different pricing structures you can use for your stationery, and three ways to set up your items for sale on Etsy.

  • Module 4: Project Management

    Lesson 1: Managing Multiple Client Projects on Etsy. My exact framework for making project management a breeze on Etsy.

    Lesson 2: Onboarding New Clients through Etsy, so you can collect wording and any other details needed to fulfill their order.

    Lesson 3: Sending Client Proofs on Etsy. Plus, three tips to increase client satisfaction.

    Lesson 4: What You Need to Know about Packaging and Shipping. Uncover the logistics of packaging and shipping wedding stationery products.

    Lesson 5: Easy Ways to Elevate the Client Experience, to ensure you gain positive feedback with every order.

Over $3,179 Worth of Bonuses…

  • Accompanying workbooks and trainings with every lesson (Value $997)

  • Etsy SEO Keyword Research Training (Value $497)

  • Dubsado 101 for Wedding Stationers (Value $497)

  • Pinterest Masterclass (Value $497)

  • Plug-and-Play Pricing Calculator (Value $297)

  • Wedding Stationery Vendor Guide (Value $197)

  • Live Coaching Call for those who enroll before 11/21 (Value $197)

  • PLUS, affiliate discounts and business resources

  • PLUS, a private Facebook group for more support

Total Value of Core Curriculum + Bonuses $5,376

Whether you’re just getting started as a stationery designer or you’re beyond frustrated after years of trying to grow your business–I can show you how to fuel your growth on Etsy. 

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I want to give you every opportunity to benefit from this program. If you’re skeptical of whether or not this program will work for you, I’ll give you two weeks to give it a try.

I’m so confident you’ll find value in the strategies I teach and that I’ve used over the past decade in my own business, that I’ll allow you 14 days to access the entire the course, so you can see how it transforms your business. For the finer details on this guarantee, click here.

Frequently Asked Questions

  • Yep! We’ll be talking so much about the foundational aspects of building a profitable Etsy shop, so this will help you know where go start and help you get started on the right foot.

  • If you’ve been dreaming of working for yourself as a stationery designer, this program will help you take that first step to getting started.

  • Absolutely! While the vendor guide incudes mostly U.S. based vendors, I’m confident you’ll find so much value in the timeless, universal principles outined in this course.

  • Yep! While I encourage you to go in order of each lesson, you can jump into any spot in the course where you’re comfortable.

  • Full transparency here–there are several lessons that are specifically catered to wedding stationery designers.

    But, many of the strategies can be applied to any business–whether you’re a watercolor artist, calligrapher, or other creative entrepreneur.

    The ultimate goal of the program is to help you build momentum for your brand and get your name out there.

  • It really depends.

    If you have the luxury of taking the time to build a business on your own, marketing with wedding planners, building a social media following, attending bridal shows…

    Or if you are able to quickly drum up costs for advertising and a beautiful website…

    Or if your stationery business is just a fun side hustle that you don't plan on taking full time…

    Then Etsy might not be for you. And that's okay! You get to build your business the way you want.

    But, if you want to create a quick cash injection into your business, build a second revenue stream for your already-established business, and ultimately take the first step to consistently booking paying clients…

    Then Etsy is for you.

  • Yes! The program is backed by a 14-day money back guarantee. You’ll gain full access to the first two modules and the first two coaching calls to decide if it’s right for you. For more details, click here.

  • You’ll have lifetime access to all four core modules + the prep module + bonus tech module so you can revisit them at any time for the lifetime of the course.

If you’ve found yourself all the way down here, now’s the time to make your decision–are you ready to give your business the momentum it needs and take things to the next level?

Alright, it’s last call.

 DISCLAIMER: The purpose of this training and the content inside the course is designed to provide you with useful information, and to support and assist you in reaching your goals. Your success depends on your own dedication, effort, and commitment, as well as bringing a positive mindset. I want your business to be successful and all of the training materials I have provided will help you achieve these results if you put the work ethic in. However, I cannot predict results. Individual results will vary depending on your personal situation, emotional state, and the amount of work you put into your wedding stationery business. You agree and understand that I do not make any guarantees regarding any specific results from using information found on my website or within The Etsy School for Stationers, and that any success will come in large part to your own personal situation and dedication.