You’re spending a lot of time trying to get your business off the ground.
It’s time to take your brand to the next level with a proven framework that *actually* works for wedding stationery designers.
Not knowing how to get your name out there–or how to find *paying* clients–shouldn’t hold you back from building a career that brings you joy, flexibility, and freedom.
…your stationery biz bestie, who’s in your corner and ready to cheer you on.
That’s where I come in
Stationers, Calligraphers & Creatives
You’re here because you’re an ambitious and driven creative who’s ready to start and grow your wedding stationery business.
I’m here to help you make it profitable and enjoyable.Between finding vendors, nailing your niche, designing your own custom logo and packaging—not to mention trying to find your next (or first!) clients, ahem!—there’s so much on your to-do list already.
But I get it: You want this business to thrive and you know it could open so many doors for you, both creatively and personally.
When I started my wedding stationery business in 2013, there were almost no resources for stationery designers…
And even today, options are limited.
After my wedding stationery business hit six figures in sales on Etsy alone–and then again on my own website–I knew I could help other creative entrepreneurs do the same by sharing practical strategies and valuable resources that I couldn’t find for myself.
I started over a decade ago with zero money for advertising, zero following, and zero experience as a stationery designer. By 2024, I turned my Etsy-shop side gig into a successful corporation with two consistent revenue streams (both on Etsy and my own website).
In 2021, I started teaching creative entrepreneurs how to start a wedding stationery business...There was so little information available around the topic–and I know how difficult it can be to grow your brand in such a niche market when you don’t have anyone else to lean on.
Hey, there! I’m Valerie–a coastal Alabama wife & mom of two, decade-long stationer, and multi-six figure entrepreneur.
I’m obsessed with helping stationers like you achieve success in their business through sharing a simple, step-by-step strategy, without the stress and overwhelm of figuring it all out on your own.
I started Betty Lu Paperie in 2013 with zero money for advertising, zero following, and zero business experience. Fast forward to today–after building both Etsy and my own website to six-figures–I’m ready to spill the tea on all the things you need to start a wedding stationery business.
my success story
How did I go from Etsy shop side hustle to building a profitable wedding stationery brand?
My proven business blueprint is 10+ years in the making…
…and it’s built off of timeless marketing strategies and business practices that I put in place years ago–and they still work today to bring in consistent sales in my business, no algorithm hacking required.
When I started my Etsy shop in 2013, I was also working full time at a women's magazine.
It was practically my dream job. But, I also really loved designing wedding stationery.
It was fun and fulfilling to have a creative outlet. Plus, starting a side hustle felt like a great way to generate extra money.
While working for a magazine was sometimes demanding and draining, I still loved it.
But, the more I fell in love with the stationery company I created and the more energy I put into it–I quickly realized that working for myself could give me so much freedom and flexibility.
That’s when I decided it was time to quit my job.
My next step was to figure out how I was going to turn my side hustle into a full time career.
There were no resources for stationers…
Especially back in 2013, it seemed like nobody wanted to connect, share resources, or give advice.
I invested $$$ in courses, just hoping to find little nuggets of wisdom here and there to help me figure all of this out.
But none of these courses and expert coaches taught me how to grow and magazine a wedding stationery business
Eventually, I created a system that worked.So, I had to piecemeal my own strategy over the years, figuring out what works and what doesn’t for creative entrepreneurs like us.
My signature framework helps you take your stationery business from “just a dream” to a profitable, scalable brand that grows your income (and freedom!) to life-changing levels.
In other words, I’ll show you how to create leverage in your business by creating a signature product suite, a.k.a. a semi-custom wedding collection.
My Favorite Resources
Best Print Shop
I adore Printswell! Click here to get $25 off your first order.
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Resources & Supplies
Want the FULL list of all of my favorite resources and supplies?
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Client Management
Dubsado is an essential program for managing custom projects.