from Concept to Collection

Enrollment will open again in 2025. Be the first to find out by signing up to our email list here. I’ll also send you a link to my fave stationery supplies.

Hey, there! I’m Valerie–a South Alabama wife & mom of two, decade-long stationer, and multi-six figure entrepreneur.

I’m obsessed with helping stationers like you achieve success in their business through sharing a simple, step-by-step strategy, without the stress and overwhelm of figuring it all out on your own. 

I started Betty Lu Paperie in 2013 with zero money for advertising, zero following, and zero business experience. Fast forward to today–after building both Etsy and my own website to six-figures–I’m ready to spill the tea on all the things you need to start a wedding stationery business.