introducing
From Concept to Collection: The only course that shows stationery designers how to design and run a successful semi-custom wedding stationery collection.
A fully comprehensive course for total beginners & established stationery designers who want to expand their brand’s reach, increase traffic, and reach their full potential.
Enrollment will open again in 2025. Be the first to find out by signing up to our email list here. I’ll also send you a link to my fave stationery supplies.
Listen.Whether you’re just getting started as a stationery designer or you’re beyond overwhelmed after years in the business–I can show you how to start and scale your business to reach exponential growth.*
*In other words, you get to swipe my tried-and-tested blueprint (and all the templates, tools, resources, and systems in between) to launch a profitable and streamlined semi-custom wedding collection.
Stationers, Calligraphers & Creatives
I’ve made over $1 million dollars in sales over the past decade as a wedding stationery designer.
...and there’s no reason that can’t happen for you, too.If you…
→ Struggle with the ins and outs of getting started and running your stationery business.
→ Want to decrease time spent working in your business on custom work, so you can focus on growing your business through social media, networking, etc.
→ Are frustrated with the ups and downs of fully custom invitation work–from clients sending you inspiration images from other stationers that they want you to copy to clients ultimately not trusting your creative vision.
→ Are tired of the continuous grind of feeling like you’re still in start-up mode.
→ Aren’t sure where to start when it comes to building a profit-driven system for your business.
And you want to…
→ Generate a more consistent income for your stationery business.
→ Learn how to get your brand and your stationery in front of your ideal client, so you can book clients who love paper and pretty details just as much as you do!
→ Take away the guesswork and overwhelm of doing it all on your own, so you can become more confident as a stationery designer–knowing exactly what to do every step of the way–and avoid costly mistakes.
→ Go full-time with your stationery business, so you can have a career that’s flexible with your lifestyle.
→ Increase your earning potential and success in your business,
Let me help.In this course, I’ll show you exactly how to streamline your business with a semi-custom wedding collection using the exact foundation I used to become a consistent, multi six-figure entrepreneur.
Stop duct-taping your business strategy together…
And learn how to build an efficient, profitable, and sustainable foundation with a semi-custom collection…
...so your business can run full steam ahead.
Hey, there! I’m Valerie–a coastal Alabama wife & mom of two, decade-long stationer, and multi-six figure entrepreneur.
I’m obsessed with helping stationers like you achieve success in their business through sharing a simple, step-by-step strategy, without the stress and overwhelm of figuring it all out on your own.
I started Betty Lu Paperie in 2013 with zero money for advertising, zero following, and zero business experience. Fast forward to today–after building both Etsy and my own website to six-figures–I’m ready to spill the tea on all the things you need to start and scale your stationery business with a semi-custom wedding collection.
Building a business without a sustainable foundation is like building a house on sand…
The result can be overwhelming, and eventually, you’ll reach a point where your business is at a standstill and you’ll be so burned out that you can’t keep up.
I’m asked time and time again by other stationers, “Where do I even begin?” Or, “How do I know what to focus on first?”
There have been times in my business where I’ve asked those questions myself, too.
From Concept to Collection is right for you if you’ve ever felt the frustration and overwhelm of trying to do everything all at once, all on your own.
from Concept to Collection
Here’s What You’ll Learn…
Module 1Plan
Build a profitable foundation for your business, so you can build an audience of raving fans and set yourself up for sustainable success. Including how to make the competition irrelevant and how to give your brand the “It Factor”.
Module 2 Design
Everything you need to know when it comes to designing a semi-custom wedding collection from the ground up, including foundational design principles every stationer needs to know–especially if you have zero experience in design.
Module 3Pricing
Exactly how to create a pricing system for your collection, so you aren’t starting from scratch every time an inquiry comes in or losing money. Plus, learn to position yourself as a high end brand, so you can book clients who value your work.
Module 4Client Management
Swipe my project management systems, so you can start with the right processes inside your business. Plus, discover the secret to building an effective business, so you can do more of what you love and say “no” to things that stress you.
The Core Curriculum: New trainings are released each week inside four modules.
Plus, we’ll have a one live coaching call each week, one for each module.
But hurry–enrollment closes May 2.
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Module 1: Plan
Lesson 1: How to Make the Competition Irrelevant. Learn how to leverage your onliness factor so you can stand out in a saturated market.
Lesson 2: Boost Your Brand with the “It Factor”. Discover how to attract your ideal clients, so you can book couples who are actually excited to work with you and happy to pay a premium price for your services.
Lesson 3: Find Clients and Grow Your Audience. Core marketing principles you need to know to flourish as a stationery designer.
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Module 2: Design
Lesson 1: Core Design Principles. What everyone should know about stationery design.
Lesson 2: How to Design a Semi-Custom Wedding Collection. How to strategically design your first (or next!) wedding collection.
Lesson 3: Plan Your Offerings. My 7-step checklist for mapping out all of the components of your signature wedding collection.
Lesson 4: Design & Deliver Invitation Samples.
Lesson 5: How to Source Artwork for Your Designs–especially if you aren’t an artist!
Lesson 6: Expanding Your Semi-Custom Collection with Embellishments.
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Module 3: Pricing
Lesson 1: Confidently Charge Premium Prices–so you aren’t just another low-cost, undervalued alternative.
Lesson 2: How to Streamline Your Wedding Collection. Secure the right production partners and build a profitable collection that isn’t overwhelming.
Lesson 3: Your Collection Pricing System. Swipe my system + my pricing calculator.
Lesson 4: Your Complete Guide to Raising Prices as a Wedding Stationer. Including whether or not you should communicate the higher price to clients, how often to raise prices, and more.
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Module 4: Production
Lesson 1: Setting Up Your Process. Gain confidence as a stationer and know exactly what to do when you book your first (or next!) client.
Lesson 2: Setting Boundaries and Policies as a Stationer, so you can spend more time doing what you love and less time on things that stress you.
Lesson 3: Dubsado Training, so you can organize your business on the backend.
Lesson 4: How to Present Client Proofs, so you can appear polished and professional.
Lesson 5: Printing and Production Systems, to ensure you have everything you need to seamlessly fulfill client orders.
Over $1,985 Worth of Bonuses…
Learn the basics of how to design stationery in InDesign and Illustrator.
Swipe my entire Stationery Designer Resource Library, full of design resources, font options, and more!
Access my curated vendor list of production partners who work well with semi-custom stationers.
Get my complete Plug-and-Play Pricing Calculator, so you are ready to go!
My complete Workflow and Email List Template bundle, so you have a massive list of canned email templates at the ready.
The Dubsado templates you need to organize your business on the back end.
The bonuses plus the core curriculum are valued at over $4,000+
But, when you enroll today you can access Concept to Collection for just $497.
Enrollment will open again in 2025. Be the first to find out by signing up to our email list here. I’ll also send you a link to my fave stationery supplies.
Imagine feeling more confident & less overwhelmed as a stationery designer. You could…
✔️ Create a much-needed cash injection into your business.
✔️ Walk away from your stressful day job.
✔️ Expand your brand’s online presence.
✔️ Gain confidence in your business.
✔️ Spend less time working in your business and more time working on it.
…without spending countless hours of research and midnight Google searches trying to do it all on your own. 
Don’t start from scratch. Start from strategy.
enroll now in
from Concept to Collection
The only course* that shows aspiring and established stationery designers how to design and manage a successful semi-custom wedding stationery collection.
Enrollment will open again in 2025. Be the first to find out by signing up to our email list here. I’ll also send you a link to my fave stationery supplies.
*Seriously, we’ve looked… There is no other course on the market right now on how to start and scale a semi-custom wedding collection.
I want to give you every opportunity to benefit from this program. If you’re skeptical of whether or not this program will work for you, I’ll give you two weeks to give it a try.
I’m so confident you’ll find value in the strategies I teach and that I’ve used over the past decade in my own business, that I’ll allow you 14 days to access the first two modules of the course, so you can see how it transforms your business. For the finer details on this guarantee, click here.
How the Course Works
Concept to Collection is a four week program for aspiring and established stationery designers who want to start, grow, and scale their business with a semi-custom collection.
Each week a new module is released, and you’ll gain access to all of the new trainings inside.
Plus, there will be four live coaching calls, one for each module, where we’ll go over everything that was covered.
You’ll also gain access to done-for-you templates, tools, and resources that you need for success.
And, you’ll have lifetime access to all four core modules and all four recorded coaching calls, so you can revisit them at any time.
Is from Concept to Collection right for you?
This program is best designed for ambitious and dedicated entrepreneurs who are ready to start, scale, and grow their wedding stationery business through creating a semi-custom wedding collection.
aspiring stationers
Ready to start your own wedding stationery business, but don’t know where to begin?
This program can help you build a solid foundation for your brand–even if you’re starting from zero with no idea what you’re doing. (Like I did!)
calligraphers & creative artists
Are you curious about entering into the world of wedding stationery design?
From Concept to Collection can help you streamline your business on the backend, and add an additional revenue stream with a semi-custom wedding collection.
established stationers
Is your business at a standstill? Are you frustrated from all the work that goes into fully custom stationery?
Gone are the days of overwhelm! By the end of this program, you’ll have easy-to-implement systems that’ll help your business soar.
But more importantly…You’ll leave this course feeling more confident, organized, and prepared as a wedding stationer because you’ll have simple and effective systems to keep your business firing on all cylinders.
Enrollment will open again in 2025. Be the first to find out by signing up to our email list here. I’ll also send you a link to my fave stationery supplies.
Don’s miss out! Enrollment closes May 2, 2024.
Frequently Asked Questions
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Absolutely! We’ll be talking so much about the foundational aspects of building a business, so this will help you know where go start and help you get started on the right foot.
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If you’ve been dreaming of working for yourself as a stationery designer, this program will help you build a sustainable foundation for your brand. You’ll know exactly where to begin when it comes to building your business!
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Absolutely! While the vendor guide incudes mostly U.S. based vendors, I’m confident you’ll find so much value in the timeless, universal principles outined in this course.
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As soon as you access the course, you’ll gain access to Module 1!
Each week, a new module is released and you’ll gain access to all the new trainings inside.
The reason modules are rolled out weekly is because each module builds off of the other.
We’ll start with the foundation of your business, and build your semi-custom collection step-by-step from there.
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Yes! Full transparency here–you can use this program to streamline your business, even if you aren’t sure whether or not you want to dabble in semi-custom stationery or not.
The ultimate goal of the program is to help you streamline and scale your business.
And, while I think a semi-custom collection is a great way to do that, there are a multitude of ways to streamline a custom stationery business, too, many of which are outlined in this course (like pricing and production systems).
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Yes. I’ll be fully transparent with you, the program is designed for wedding stationers. If you have no interest in wedding stationery, this may not be the right fit for you.
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Yes! The program is backed by a 14-day money back guarantee. You’ll gain full access to the first two modules and the first two coaching calls to decide if it’s right for you. For more details, click here.
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You’ll have lifetime access to all four core modules and all four recorded coaching calls, so you can revisit them at any time.
Imagine…
✅ Having all the templates, tools, and resources you need to start and grow your business.
✅ Starting your business with confidence, knowing you’ve build a solid foundation for your brand.
✅ Consistently booking a steady stream of clients who share your same mission and values.
Time's up–this is your last call…Enrollment will open again in 2025. Be the first to find out by signing up to our email list here. I’ll also send you a link to my fave stationery supplies.
DISCLAIMER: The purpose of this training and the content inside the course is designed to provide you with useful information, and to support and assist you in reaching your goals. Your success depends on your own dedication, effort, and commitment, as well as bringing a positive mindset. I want your business to be successful and all of the training materials I have provided will help you achieve these results if you put the work ethic in. However, I cannot predict results. Individual results will vary depending on your personal situation, emotional state, and the amount of work you put into your wedding stationery business. You agree and understand that I do not make any guarantees regarding any specific results from using information found on my website or within from Concept to Collection, and that any success will come in large part to your own personal situation and dedication.